Your license proves you know real estate. Your content helps people see why they should trust you.
Build a social media strategy that turns your market knowledge into content, visibility, and new business opportunities.
One Kaplan scholarship will also be awarded.
- Six-week immersive
- Live coaching and creator feedback
- A full year of Studio support
Apply for the Bedford Scholarship sponsored by Kaplan
Tell us how to reach you and we will share the program information and next steps.
Built by creators · Designed by educators · Coached by operators
From “I should post” to work people actually noticed.
Bedford learners have turned unfinished ideas into published work, measurable reach, and stronger momentum.
“I started to get the comments, started to get more followers, and that is something that’s going to keep driving me.”
Their published work generated more than 210,000 total views, earned 103 saves, attracted 92 new followers, and turned one successful idea into a Reel series that kept growing.
Six weeks to build the system. A full year to keep using it.
During the immersive, you turn your expertise into a clear social media strategy, publish real work, and build a process you can continue using throughout the year.
Clear positioning
Know what you want to be known for, who you want to reach, and what they need to hear from you.
A reliable source of ideas
Turn questions, listings, local knowledge, and market changes into useful content.
A repeatable publishing workflow
Move from idea to draft to review to published work without rebuilding the process every week.
A body of published work
Finish with real content in market, early audience evidence, and a practical 90-day plan.
- 1
Positioning and first published point of view
- 2
Audience and recognizable voice
- 3
Content direction and repeatable ideas
- 4
Creation workflow and publishing rhythm
- 5
Turning attention into conversations and opportunity
- 6
Review, refinement, and the next 90 days
About three hours each week to create, get feedback, publish, and improve the next piece.
People in your corner while you do the work.
Group coaching
Bring current work, blockers, and audience response into a live session. Leave knowing what to do next.
Creators in Residence
Get practical feedback from working creators on ideas, formats, openings, and published work.
Studio community
Build alongside people who are publishing, learning, and maintaining the same rhythm.
Built with guidance from people who have already earned attention at scale.
50M+ combined audience·15B+ public video views·25M+ TED views·Millions of books sold
Adam Grant
Organizational psychologist and author
Jordan Matter
Photographer and YouTube creator
Hudson Matter
Founder, Next Wave Media
Jay Hunter
CEO, Sprinter
Katherine Rundell
Creator exec, a16z and beehiiv
Michelle Khare
YouTube creator, Challenge Accepted
Samir Chaudry
Co-founder, Colin and Samir
Sunil Gupta
Professor, Harvard Business School
Will Houghteling
Director of AI Product, Google
Bedford's advisors help shape company and product strategy. Coaches and Creators in Residence work directly with learners.
Exclusive Bedford tuition for Kaplan graduates.
Kaplan real estate graduates receive 20% off either Bedford Studio option. Both include the complete six-week immersive and a full year of Studio access and support.
Bedford Studio
Build your strategy with expert structure, live group coaching, feedback from working creators, and the momentum of a committed group.
- Complete six-week immersive
- Weekly group coaching
- Creator in Residence feedback
- Skill Labs and community
- Personalized publishing system
- Full year of Studio access and support
Bedford Studio Advanced
Most supportEverything in Bedford Studio, plus private coaching applied to your goals, content, and specific blockers.
- Everything in Bedford Studio
- Six weekly 30-minute private coaching sessions during the immersive
- Personalized guidance and accountability
- Help connecting publishing to professional goals
- Additional 1:1 coaching after the immersive available for $200 per month
Monthly payment availability through Klarna. One Kaplan scholarship will be awarded. Upgrades are available with prorated tuition. Cohorts are capped at 40, and private coaching availability is limited.
Six weeks builds the system. The year makes it durable.
- Keep publishing on a rhythm you can hold
- Practical feedback from working creators
- Skill Labs when a format, platform, or tool becomes the bottleneck
- Reviews of engagement, replies, referrals, and introductions
- Refinements to your Blueprint, Voice Profile, and workflow
- Group coaching and community accountability to keep momentum
- Deeper reviews of positioning, best work, and next-stage direction
Bedford does not create for you. It builds your ability to keep creating for yourself. We run alongside you.
What Kaplan graduates need to know.
- The complete six-week immersive, weekly group coaching, feedback from Creators in Residence, Skill Labs, the Studio community, and a personalized publishing system you build as you go. Enrollment also includes a full year of Studio access and support.
Your license was the first step. Now build the business people can see.
Kaplan graduates receive 20% off Bedford Studio, with tuition starting at $440. Share your information and a Bedford Advisor will walk you through both options.
Get the Kaplan program details
Tell us how to reach you and we will share the program information and next steps.