Think Like a Journalist, Build Like an Independent Creator
Available now · Other
What does it take to turn sharp reporting instincts into an independent media career? In this Skill Lab, Sasha Ingber shares how she has built an audience and expanded her work across formats—from founding HUMINT, her multimedia Substack covering the intelligence community, to hosting SpyCast, the International Spy Museum’s flagship podcast, and appearing as an expert on The History Channel. Drawing on her extensive reporting background and experience building independently, Sasha will share how to identify compelling stories, earn trust with an audience, and turn a distinctive point of view into work that travels across platforms.
What you'll take away
- Use a journalist’s mindset to spot overlooked stories, ask better questions, and find a clear editorial niche.
- Build an independent platform that develops trust, audience ownership, and a sustainable body of work.
- Extend one strong point of view across formats, from newsletters and podcasts to broadcast opportunities, without losing what makes your voice distinctive.
Who it's for
For aspiring independent creators and anyone looking to turn a sharp point of view into an audience and a sustainable content career.
Who's leading it
Speaker