Bedford
Two Bedford colleagues reviewing creative work together in a studio
Bedford

Our People

An institution built by people who understand the work.

Bedford brings together leading creators, coaches, educators, academics, and operators. Each plays a distinct role in helping creators and professionals build better work, stronger judgment, and a practice they can sustain.

  • Coaches

    Keep learners moving

    Keep the practice moving through personal guidance, accountability, and clear next actions.

    Meet the coaches
  • 3+

    Creators in Residence

    Raise the standard

    Raise the quality of real work through practical feedback on ideas, formats, and execution.

    Meet the creators in residence
  • 6+

    Advisory Board

    Shape Bedford's point of view

    Shape Bedford's standards and keep the institution current across education, AI, media, business, and audience behavior.

    Meet the advisory board

Coaching at Bedford

The person who helps you keep going when the work gets difficult.

Bedford coaches help learners choose what to say, publish before everything feels perfect, turn feedback into decisions, and keep one missed week from becoming a lost practice.

“Coaching should help people see clearly, choose honestly, and keep moving.”
Tom McCormack, Bedford's head coach

Head Coach

Tom McCormack

Performance Neuroscience • Content Practice

Tom leads Bedford's coaching approach: direct, reflective, practical, and built for people doing visible work in public.

0+

People coached

0 yrs

In practice

0+ yrs

Building in public

Joseph Weaver, certified performance neuroscience coach

Coach

Joseph Weaver

Certified Performance Neuroscience Coach

Joseph helps creators, founders, and professionals close the gap between intention and action by understanding what actually drives procrastination.

0K+

Audience built

0M+

Views generated

0+

People coached

  • Listen closely before naming the next move.

  • Find the real blocker behind stalled work.

  • Protect the learner's voice from generic advice.

  • End every checkpoint with a specific action.

Creators in Residence

Learn from people who know what earns attention, trust, and response.

Creators in Residence work directly with learners to find the stronger idea beneath a draft, choose the right format, sharpen what feels generic, and recognize what should be improved, repeated, or retired.

  • Eugene Litman
    Instagram360,000 Followers

    Eugene Litman

    Founder, Lit Media Group

  • Shannon Beveridge
    Youtube600,000 Subscribers

    Shannon Beveridge

    Creator and podcast host

  • Harris Fanaroff
    LinkedIn35,000 Followers

    Harris Fanaroff

    Founder, Linked Revenue

  • Devin McGovern
    Instagram40,000 Followers

    Devin McGovern

    Dad content creator

  • Joseph Weaver
    TikTok550,000 Followers

    Joseph Weaver

    TikTok creator

  • Anne Singer
    Community Leader50,000 Followers

    Anne Singer

    Content-led growth strategist

How Creator Feedback Works

Become the creator that shares your unique expertise.

Bedford is built for professionals, not personalities. Learners borrow the standards, formats, and decisions of experienced creators without turning Studio into influencer training.

  • Early work

    Clarify the idea before investing in the execution.

  • Published work

    Understand what the response, or silence ,suggests.

  • Format decisions

    Choose the best container for the point you want to make.

  • Pattern recognition

    Identify themes and approaches worth developing further.

  • Next version

    Decide what to sharpen, change, or repeat.

  • Business visibility

    Create credible reasons for trust, conversation, and follow-up.

Advisory Board

Standards shaped by leaders across modern work and learning.

Bedford's advisors bring expertise across education, AI, business, media, sports, and the creator economy. They help shape the institution's curriculum, point of view, and standards as the world of work continues to change.

0M+

Combined followers and subscribers

0B+

Public video views where totals are available

NYT

Bestselling authorship represented

0

Leaders shaping Bedford's point of view

Advisory Board

  • Adam Grant

    Adam Grant

    Organizational psychologist and bestselling author

  • Jordan Matter

    Jordan Matter

    Bestselling author and visual storyteller

  • Hudson Matter

    Hudson Matter

    Founder, Next Wave Media

  • Jay Hunter

    Jay Hunter

    CEO of Sprinter

  • Katherine Rundell

    Katherine Rundell

    Veteran creator executive

  • Michelle Khare

    Michelle Khare

    American YouTuber and television host

  • Samir Chaudry

    Samir Chaudry

    Creator and co-founder of Colin and Samir

  • Sunil Gupta

    Sunil Gupta

    Harvard Business School professor

  • Will Houghteling

    Will Houghteling

    Director of AI Product at Google

YouTubeGoogleNetflixHarvard Business SchoolWhartona16zYouTubeGoogleNetflixHarvard Business SchoolWhartona16z

What the Board Keeps Bedford Close To

Modern learning cannot be built from stale advice.

Education

How adults build capability through action, feedback, and repetition.

AI

How tools can improve the workflow without replacing human judgment or voice.

Media

How formats, platforms, and audience behavior continue to change.

Business

How visible expertise can create trust, conversation, and opportunity.

Credibility

How professionals build public proof without chasing attention for its own sake.

Advisors shape Bedford’s standards and point of view.

Coaches and Creators in Residence work directly with learners.

A Bedford Studio coach recording in a warm studio setting

Bedford Studio

Build your practice with people who understand the work.

Choose the Bedford path and level of support that fits you.