Bedford

Open Studio

Practical sessions for professionals building visible trust.

Open Studio is Bedford's public learning layer: live events and on-demand Skill Labs that help professionals sharpen their voice, publish with more confidence, and turn visibility into better business conversations.

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Upcoming Live Events

Join us live.

Join live Bedford sessions on visibility, voice, career opportunity, execution, and the business side of showing up online.

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Content: Can It Get You Hired?

June 23, 2026 · 3:00 PM EDT / 12:00 PM PST

A live conversation on visibility, voice, and the modern job search. This practical LinkedIn Live is for professionals navigating career transition and explores how visibility, voice, and content creation can open new opportunities.

Speakers

Katherine Rundell, Katy Stover Fox

  • Katherine Rundell — Bedford Advisor and creator executive, previously at a16z, beehiiv, and Twitter.
  • Katy Stover Fox — CEO of HigherPeople.

Key takeaways

  • How content and visibility factor into modern hiring.
  • Finding your voice during a career transition.
  • Practical ways to show up online while job searching.

Who it's for

Professionals navigating career transition who want to understand how visibility and content can open new opportunities.

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LiveLive EventZoom

Why Smart Creators Procrastinate

June 24, 2026 · 4:00 PM EST

Every creator has experienced it: you know exactly what you should be working on, yet you still avoid the task, put it off, or tell yourself you'll start tomorrow. Performance Neuroscience Coach Joseph Weaver breaks down why procrastination happens and shares a practical framework for overcoming it in the moment. Walk away with a deeper understanding of what is driving your procrastination and tools you can use immediately to act on the work that matters most.

Instructor

Instructor: Joseph Weaver

  • Joseph Weaver · @JosephsJourneyyt — Certified Performance Neuroscience Coach who helps creators, founders, and professionals close the gap between intention and action by understanding what actually drives procrastination.

Key takeaways

  • Why most procrastination advice does not work.
  • The 5 hidden reasons people procrastinate.
  • The most dangerous thought a creator can have.
  • The invisible cycle keeping people stuck.
  • A simple framework you can use immediately on the thing you are currently avoiding.

Who it's for

Creators, founders, and professionals who know they are capable of more and want to close the gap between intention and action.

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On-Demand Skill Labs

Watch when you need it.

Watch recorded Bedford Skill Labs from creators, strategists, coaches, and operators who understand how visible work actually gets built.

On-DemandSkill Lab

Reels Strategy 2026

Available after June 9, 2026

Bedford's Head of Content Strategy Anne Singer breaks down what is actually working on Reels in 2026 and what kills most professional content before the first five seconds. Walk away with a repeatable process for filming, editing, and publishing Reels that feel natural, build trust, and stop the scroll. No AI scripts, no over-produced content, just a clear system that works whether you have never filmed yourself or have been posting inconsistently for years.

Instructor

Instructor: Anne Singer

  • Anne Singer — New York-based social media strategist and founder of Far Fetched Marketing, where she helps brands build visibility, authority, and demand through content-led growth. Her work spans real estate, mortgage, lifestyle, and professional services, with a track record of turning attention into measurable business outcomes. Before going independent, Anne led regional social and digital strategy at Coldwell Banker Realty. She serves as Bedford's Head of Content Strategy.

Key takeaways

  • Why most professional Reels fail before they even start.
  • Anne's end-to-end process: idea, script, hook, cuts, music, and text overlay in under 40 seconds.
  • The camera confidence trick that fixes most on-camera awkwardness.
  • Tools that make the process faster: CapCut, Epidemic Sound, and a teleprompter app.
  • How to build audience trust before making a single ask.

Who it's for

Professionals, founders, and small business owners who know they should be on Reels but do not know where to start or have started and stopped.

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On-DemandSkill Lab

Audience & Voice: Audience of One

Available after June 11, 2026

Phillip Smith walks through how to build a detailed audience persona and refine your voice to resonate with one specific reader without losing authenticity.

Instructor

Instructor: Phillip Smith

  • Phillip Smith — Executive coach who helps professionals turn expertise into audience trust and revenue. Building on his Stanford fellowship, he has led cohort-based programs for founders and creators at Google News Initiative and the American Journalism Project. His focus is translating subject-matter know-how into repeatable systems that produce measurable business outcomes.

Key takeaways

  • How to build a detailed, usable audience persona.
  • Techniques for refining your voice to resonate with one ideal reader.
  • How to stay authentic while sharpening your message.

Who it's for

Creators and professionals who want their content to land with a targeted audience rather than everyone at once.

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On-DemandSkill Lab

Content Strategy Deep Dive

Available after June 17, 2026

Creator-in-Residence Austin Graff walks through how to articulate a compelling content strategy, why that matters, and how to build your posting muscle with quality early reps.

Instructor

Instructor: Austin Graff

  • Austin Graff — Austin K. Graff is a writer, content creator, and social media strategist. After leading social media and influencer marketing teams at International Justice Mission, Coca-Cola, and The Washington Post, Austin created the first-ever guide to all 131 DC neighborhoods, telling stories of hope throughout the community online.

Key takeaways

  • How to articulate a clear, compelling content strategy.
  • Why a defined strategy matters before you scale.
  • How to build your posting muscle with quality early reps.

Who it's for

Professionals and founders who want a clear content strategy and the consistency to execute it.

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On-DemandSkill Lab

Insight & Iteration: Patterns over Plans

Available after June 18, 2026

As you execute on your content strategy, analyzing and iterating is key to long-term success. This panel shares the metrics that matter across different platforms and how to refine your strategy based on the insights you can gather.

Speakers

Eugene Litman, Shannon Beveridge, Joseph Weaver · Moderated by Anne Singer

  • Eugene Litman — Founder of Lit Media Group. Has spent the last decade partnering with top creators and viral brands to generate billions of monthly views and millions of subscribers across major platforms.
  • Shannon Beveridge — Known online as @nowthisisliving, has spent more than a decade creating representation for the LGBTQ+ community through fashion, lifestyle, beauty, podcasting, music videos, and portraiture.
  • Joseph Weaver · @JosephsJourneyyt — Certified Performance Neuroscience Coach.
  • Anne Singer — Bedford's Head of Content Strategy.

Key takeaways

  • Which metrics actually matter on each platform.
  • How to read patterns instead of chasing plans.
  • A practical loop for analyzing and iterating on content.

Who it's for

Creators and professionals already publishing who want to improve based on data, not guesswork.

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On-DemandSkill Lab

LinkedIn Deep Dive

Available after June 23, 2026

Creator-in-Residence Harris Fanaroff leads a deep dive into how to make the most of your LinkedIn community to support real business goals.

Instructor

Instructor: Harris Fanaroff

  • Harris Fanaroff — Founder of Linked Revenue, a B2B executive demand gen agency that helps leaders turn their LinkedIn activity into real business development. He works with executives and business development professionals to build authentic personal brands that generate pipeline, deepen relationships, and create measurable revenue impact. Harris specializes in helping leaders at growth-stage and mid-market firms show up consistently, communicate their expertise, and convert visibility into opportunity.

Key takeaways

  • How to turn LinkedIn activity into business development.
  • Making the most of your LinkedIn community.
  • Aligning your presence with concrete business goals.

Who it's for

Leaders, founders, and professionals who want to turn LinkedIn into a real business development channel.

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On-DemandSkill Lab

Workflows & Systems: Make it Repeatable

Available after June 25, 2026

This session focuses on repeatable systems and workflows that make content creation sustainable for the long term.

Instructor

Instructor: Eric Wise

  • Eric Wise — Software architect turned educator. A four-time entrepreneur who currently runs Skill Foundry, a subscription learning platform for individuals. He also runs enterprise education, course building, advisory, and AI literacy trainings for organizations.

Key takeaways

  • How to systematize your content workflow.
  • Tools and routines that reduce friction.
  • Building a process that survives busy weeks.

Who it's for

Creators and professionals who want content to become a sustainable habit, not a sprint.

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From lesson to operating system

Open Studio gives you a sample of the work. Bedford Studio gives you the structure to keep doing it.

Open Studio sessions are useful on their own. Bedford Studio is the deeper experience: a six-week foundation, coaching, feedback, Creators in Residence, Skill Labs, business-signal review, and a year of support to help learners turn expertise into visible trust and better business conversations.

Explore Bedford Studio