Audience & Voice: Audience of One

Available after June 11, 2026

Phillip Smith walks through how to build a detailed audience persona and refine your voice to resonate with one specific reader without losing authenticity.

What you'll take away

How to build a detailed, usable audience persona.
Techniques for refining your voice to resonate with one ideal reader.
How to stay authentic while sharpening your message.

Who it's for

Creators and professionals who want their content to land with a targeted audience rather than everyone at once.

Who's leading it

Phillip Smith

Instructor

Executive coach who helps professionals turn expertise into audience trust and revenue. Building on his Stanford fellowship, he has led cohort-based programs for founders and creators at Google News Initiative and the American Journalism Project. His focus is translating subject-matter know-how into repeatable systems that produce measurable business outcomes.