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Why Smart Creators Procrastinate

June 24, 2026 · 4:00 PM EST · Zoom

Every creator has experienced it: you know exactly what you should be working on, yet you still avoid the task, put it off, or tell yourself you'll start tomorrow. Performance Neuroscience Coach Joseph Weaver breaks down why procrastination happens and shares a practical framework for overcoming it in the moment. Walk away with a deeper understanding of what is driving your procrastination and tools you can use immediately to act on the work that matters most.

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What you'll take away

Why most procrastination advice does not work.
The 5 hidden reasons people procrastinate.
The most dangerous thought a creator can have.
The invisible cycle keeping people stuck.
A simple framework you can use immediately on the thing you are currently avoiding.

Who it's for

Creators, founders, and professionals who know they are capable of more and want to close the gap between intention and action.

Who's leading it

Joseph Weaver

Instructor · @JosephsJourneyyt

Certified Performance Neuroscience Coach who helps creators, founders, and professionals close the gap between intention and action by understanding what actually drives procrastination.

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